In July 2014, the jury of Superbrands awarded the brand of The Committee of Good Will – Olga Havel Foundation in the category of the non-governmental organizations. Superbrands is a worldwide program designated to evaluate brands. It operates in 90 countries all over the globe.
There were 50 000 brands nominated for the award in the Czech Republic in 2014. 2000 brands were eventually shortlisted. The absolute winner in the category of NGOs was chosen by a grand jury consisting of 28 experts from the fields of communication, marketing, media and business. The Director of the Committee of Good Will – Olga Havel Foundation Milena Cerna received the diploma from Roman Sovjak who is the regional director of the program.